It’s hard to believe it’s already August. Our team at myDigitalOffice (MDO) is still working tirelessly to provide the hotel industry with future (and free) market data insights to create a clearer road to recovery. In the United States, some areas of the country are beginning to feel a sense of normalcy with the reopening of schools and sporting events. But, will it last? And what does this mean for the hospitality industry?
According to recent data from the MAPP report, future hotel occupancy growth trends have slowed over the past few weeks, coming off the heels of recent spikes in COVID-19 cases. Looking ahead to Labor Day weekend we noticed the following (note the ‘as-of’ dates):
Looking at the entire United States we noticed a few similar trends:
Below is another format of this data, grouped by class. Here are a few of the trends that stuck out to our team:
To see how your hotels are stacking up to their respective markets with future business on the books data, opt-in your hotels to the MAPP report today via the following link: https://www.mydigitaloffice.com/mapp