July Occupancy Trending Upward
Posted by mdo on June 3, 2020 in Thought Leader Series
The recently released MAPP report, by myDigitalOffice (MDO), is the industry’s first and only free resource that enables hoteliers to leverage forward-looking bookings data to identify recovery trends in real time and benchmark their own performance against various markets.
Hotels have seen slow but steady increases in occupancy dating back to the beginning of April. And there seems to be more good news coming. Using data from this new report, looking forward to the 4th of July weekend, business on the books data has been increasing, slowly but steadily, week by week. As of the 4th of June (data was pulled on the 5th), for the upcoming holiday weekend, occupancy across the US was around 12%.
“We’re monitoring future on the books data on a daily basis,” said Ali Moloo, founder & CEO of myDigitalOffice. “The various signs of recovery that we’re seeing, market by market, keep us optimistic for the future.”
myDigitalOffice has released data for select markets for the Memorial Day and July 4th holiday weekends. The report compares business on the books, for both holiday weekends. Below are a few findings (NOTE: data is only from hotels currently reporting into the MAPP report):
- As a widely popular vacation destination in the US, the Florida panhandle dominates most categories
- Over the weekend, Indianapolis experienced an incredible spike in bookings for the July 4th holiday weekend, presumably related to the GMR Grand Prix, and event that attracts tens of thousands of spectators, being rescheduled
- Economy Class hotels reported the strongest occupancy % over the Memorial Day holiday weekend, although Midscale and Upper Class seem to lead currently for July 4th
- For this past weekend, Midscale hotels saw the largest % pickup from Thursday to Sunday
- Memorial Day occupancy and RevPAR was toughest on Luxury hotels, though they seem to rebound in July
Memorial Day Weekend Statistics
July 4th Weekend Statistics
“Across the US and Canada, we now have over 5,000 hotels who’ve elected to report into the MAPP report,” Moloo stated,” and we’re seeing that number grow every day. Since launching this report, we’ve been inundated with positive feedback. We’re glad to see the industry sharing our vision behind this resource, which is to help hotels accelerate their recovery efforts.”
With the MAPP report, hotels who agree to share their anonymized data in the broader market sets will, in turn, receive daily, updated reports containing future business on the books data for their portfolio and their hotels’ respective markets. Adoption and market coverage continues to grow daily.