Bethesda, MD – What’s typically one of the busiest travel weeks in the US, this Thanksgiving will look much different for many would-be travelers due to recent surges in COVID-19 cases, according to the latest data from the MAPP report, by myDigitalOffice. And while yesterday’s TSA checkpoint surpassed 1,000,000 travelers again, which is a positive sign for consumer confidence, that’s still just 45% of the same day last year.
The following charts show US hotel performance data as of Tuesday, 11/17/20:
Looking into Thanksgiving, as of early last week, occupancy for the holiday weekend was approaching 25%. When comparing that to our last big travel weekend, Labor Day, this performance lags by several points. In the final week leading up to Labor Day, however, occupancy increased by nearly 20%. Hotels will hope for a similar last-minute jump this weekend.
Given the recent spikes in COVID cases and hospitalizations throughout the US, particularly in several hard hit regions in several Midwestern states, it’s no surprise to see the state of Minnesota, along with several major metropolitan areas, rounding out the worst performing markets for November. Conversely, there wasn’t a single major metro in our top five. As we’ve seen in recent weeks, destinations and “get-away” towns continue to outperform.
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